What is the link between depression and shopping?
When we are feeling depressed, we experience a lack of motivation, low self worth, and feelings of hopelessness. Depression shopping is a coping technique that momentarily provides some relief. When we purchase something new, we temporarily feel a sense of excitement, and we get to experience a bit of dopamine- the neurotransmitter connected to feelings of pleasure and reward. We often create a story in our minds that the next item we purchase will be the catalyst for us to change our lifestyle and then we will gain a sense of control in our lives. This story is not just in our heads, though. Products are marketed to us through emotion, not necessarily through the practicality of an item. We are constantly sold happiness, friendship, fulfillment, and joy through advertising, so we believe on some level that purchasing the product will bring us the emotional experience the advertisement promised.
How do I stop the urge to shop when I feel depressed?
Here are a few ways to manage the urge to depression shop:
1. Notice if there is a story connected to the item(s) you are planning to buy. What do you believe this item may change in your life? How likely is it that it will create the desired outcome? Is there another way to attain the desired changes?
2. Manage the impulsivity of depression shopping. Give yourself a certain amount of time to have an item in your online cart before you purchase an item. Notice the feeling you get from adding the item to your cart- there is important information about this feeling that you can explore. For example, if you believe a new stylish jacket would be something you would want to show off to your friends, you may be feeling the desire to connect with people. With that insight, you can reach out to a friend instead of making a purchase.
3. Unsubscribe to shopping email lists and unfollow brands on social media that you often find yourself purchasing unnecessary items from.
If you feel like your depression shopping habit has become more than you can manage and is something you need help with, please give me a call. I am able to work with anyone located in the state of California.
Disclaimer
This blog is for educational purposes only. The information contained in this blog article is not intended to be a replacement for mental health care. If you are experiencing a mental health crisis, please call 1-800-273-TALK or text HOME to 741741 for free 24/7 support in the U.S.
About the Author
I am a licensed clinical social worker and owner of Victoria Smith, LCSW, Inc., an online and in-person therapy practice focused on helping young professionals heal from anxiety and burnout, and quiet the critical internal voices of perfectionism, so they can live more fulfilling, connected lives. If you’re a California resident, schedule a free consultation call to learn more.